Friday, August 1, 2025

Creating a Personal Brand Website That Actually Converts

AhmedElAmine.com is live!

 So I just launched my personal brand website, and honestly, it feels different from everything else I've built before.

 While this blog here on thriveby25 is my thinking space and life cockpit, my new website is designed to be something else entirely. It's where I'm putting the polished output, the finished projects, and the resources that people can actually use.

 AhmedElAmine.com (/ˈaħmɛd  ɛl æˈmiːn dɒt kɒm/) is my storefront where I display what I've figured out. And the difference in how I approached building it might surprise you.

I Went Old School for Inspiration

  I built a "Renaissance" style website instead of a "modern" one. I did it on purpose. Here is why that choice will make the site better for you.

 Modern web design is often about distraction. Animated gradients, parallax scrolling, and pop-ups are designed to grab your attention. My goal is to hold your focus.

 A simple design is a confident design. It signals that the content itself is the most important thing on the page. The color palette reflects this: a simple, earthy off-white paper, dark ink for text, and a single, confident pop of royal blue. The blue is my favorite color, but it's also there for a reason—it is the spark of modern, digital creation within the timeless design.

 This site is a workshop for quiet, deep thought. The sketchbook style forces a slower, more deliberate pace. It is a space designed for thinking, not just for scrolling.

How I Organized This Digital Chaos

 My website is structured around the core pillars of my work. The idea is that instead of having my stuff scattered everywhere like digital confetti, everything now has a proper home.
This is the arborescence, the map of my world:

 The Journeyman (What I represent): This is the foundation. It's where I share my story, my "why," and what I'm focused on right now. It's the human element behind the systems.

 The Codex (What I think): This is my library. It's home to my articles, tutorials, and the core philosophy behind "The Art of Life Engineering." It is the blueprint.

 The Foundry (What I make): This is my workshop. It's where I showcase every tangible product I build, from digital tools like the AI Fitness Coach to my future woodworking and physical goods. It is the output.

 The Arsenal (What I use): This is my curated collection. It's where I share the tools, books, and gear that I personally use and trust. It is the toolkit.

 The Guild (What I want to pass on): This is the long-term vision for a space to teach and collaborate through workshops and courses.

The Tech Stuff (Don't Worry, I'll Keep It Simple)

 Okay, so here's the nerdy part, but I promise it's actually pretty cool. I built this whole thing with the "keep it simple, stupid" philosophy.

 The code is just clean HTML and CSS, no fancy frameworks that break every six months. I'm hosting it on Netlify, which connects to my GitHub. Basically, when I update my code, the website updates automatically.

 Instead of using Google Analytics, I went with something called Umami. It tells me if people are visiting without making anyone feel like they're being watched. Your privacy, your business.

 The best part? The whole thing cost me exactly one domain name. $6.69 (after discount) That's it. Sometimes I love living in the future.

Where This Is All Heading

 I'm slowly but surely working my way from "corporate engineer who dreams of independence" to "person who actually did something about it."

 This little digital space is going to be my workshop, my journal, and my way of sharing what I learn along the way.

 My hope is that maybe some of this will be useful for other people who are on a similar journey. You know, those of us who believe we don't have to just accept whatever life hands us, that we can actually design something better.

*Arborescence: A tree-like branching structure used in information architecture to organize content hierarchically. Think of it as the family tree of your website's content organization.

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